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WHAT'S THE BUZZ IN HOSPITALITY?

Casinos are Shifting Gears to Deliver More Guest Choices

Apr 18, 2017

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To attract and retain a much broader guest population without compromising service to an already loyal, gaming and non-gaming guest base is not simple. It’s also not simple to predict what guests will want. The good news is there are several easy-to-use and affordable tools available to help understand guests and deliver a more personal experience with services they desire most. Constant guest engagement through player development, attention to VIPs and deploying guest surveys at various areas on property are but a few avenues to understanding what choices the guest will want.

This concept of “choice” is familiar to casino environments and we’ve started to see a significant shift toward more options for guests. Operators are re-designing their businesses to provide categories of non-gaming amenities in the form of offerings such as spa or golf packages. Adding meeting facilities, exposition space, nightclubs, shopping, dining, pools and other offerings provide opportunities to attract a broader group of guests. For operators to make the shift toward a more diverse and plentiful set of amenities, they will need to look beyond their comfort zone.

Five Tips to Get Started

Industry Report

Revenue Beyond the Room

The 2024 Global Hospitality Study

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