At Agilysys, we're constantly pushing the boundaries of hospitality technology. In an interview with Travel Daily Media, our Vice President & Managing Director of Asia Pacific, Tony Marshall, recently shared valuable insights on our approach to driving success in the industry.

Our mantra, "Customer-Centric Innovation," has helped us secure prestigious clients in the APAC region, including Lanson Place, Swire Hotels, Mandarin Oriental, and Marina Bay Sands. But what sets us apart goes beyond our client wins.

One of the most exciting concepts we're championing is the shift from Revenue Per Available Room (RevPAR) to Revenue Per Available Guest (RevPAG). As Tony explained:

"RevPAR, while still important, is now an inferior measurement of a hotel's performance. RevPAR looks at the occupancy rates and profitability of bedrooms but misses the additional revenue that comes from guests spending on other property amenities. In many cases, the guest revenue derived from other amenities and services exceeds the room revenue for that guest. Looking at total revenue from the perspective of the guest, so 'Revenue per guest' or RevPAG is a far better way to assess total profitability and more importantly, future revenue potential."

This shift in perspective allows hotels to maximize total profitability and predict future revenue potential more accurately. It's akin to how Uber transformed the taxi industry by focusing on passengers rather than just the cab space.

At Agilysys, we're also taking personalization to the next level. We're working with a data science firm to study propensity modeling in hospitality, which could potentially increase revenue by 10% through targeted offerings based on guest data. Our unique selling point is our unified guest profile across all products. This integration allows hotels to deliver personalized experiences consistently across all touchpoints, from the front desk to restaurants and mobile engagement.

As Tony proudly stated, "Uniquely, Agilysys is 100% focused on the hospitality industry and has been since inception. We don't provide solutions to any other industry, hospitality is not a line of business, it is our business."

Looking ahead, we're excited about several trends in hospitality technology for the APAC region:

1. AI-driven personalization
2. Voice-activated services
3. Contactless experiences
4. Enhanced cybersecurity
5. Sustainability solutions

To meet these trends, we're developing new products such as AI-powered guest engagement tools, advanced mobile check-in/check-out solutions, a comprehensive guest app with AI integration, and AI applications for staff roles to drive automation and efficiency.

Our commitment to innovation and customer-centric solutions sets us apart in the hospitality technology sector. By focusing on RevPAG and maintaining unified guest profiles, we help hotels maximize profitability, predict revenue potential, and deliver enhanced guest experiences.

Tony also emphasized the importance of team motivation in driving our success. At Agilysys, we prioritize competitive compensation, foster a culture of recognition, and provide continuous learning opportunities. We believe in open communication and creating an inclusive work environment to keep our employees engaged and performing at their best.

Our comprehensive suite of over 30 products offers a full hospitality ecosystem, ranging from advanced property management systems (PMS) and point-of-sale (POS) systems to inventory and procurement, analytics platforms, and guest engagement tools. What sets us apart is our ability to integrate these diverse products seamlessly, providing hotels with a cohesive and interconnected system.

We don't just sell solutions; we build long-term partnerships with our clients. Our support team offers 24/7 customer support, regular software updates, and dedicated account management to ensure our clients' continued success.

As the hospitality industry continues to evolve, Agilysys remains at the forefront, offering robust support and staying ahead of emerging trends. Our dedicated focus on the hospitality sector positions us as a trusted partner for hotels looking to innovate and excel in a competitive market.

This blog post is based on an interview with Travel Daily Media. To read the interview in full, visit: https://www.traveldailymedia.com/exploring-revenue-per-guest-revpag-with-agilysys/