Speciality pharmaceutical provider Priority Healthcare prides itself on excellent customer service, whether the customer is an individual patient or a doctor’s office, clinic or hospital buying because of the ease of ordering. For this reason, Priority Healthcare decided to standardize call centers from a number of separate business divisions onto a common IT platform including a single customer relationship management (CRM) solution as well as servers, databases and applications. Using the CRM system, the company could better track its customers, anticipate their needs and present them with services that would make it easier to get the medications and equipment they needed. More>>
(courtesy of IBM)